About Signalfire’s Services and Specialities

Signalfire is a strategic digital agency focusing on creative website design, business smart social media, focused email marketing, and engaging content strategy. Founded in 2002 as a freelance branding and graphic design firm by Matthew B. Olson, Signalfire quickly grew. By 2008, Signalfire had added a project manager and six other designers and developers. Today, Signalfire continues to expand.

Signalfire’s team is a determined mix of creative graphic designers, code-fluent programmers, intuitive user interface designers, savvy content and media developers, passionate social media enthusiasts, and detail driven account managers. Our team understands the importance of every business’ brand and the ever-changing mediums every business must succeed in.

Our specialty—listening. Signalfire excels at listening to the client’s needs, to the market environment, and to the target audience. The results can be found with our clients, many of whom have been with us since the start.

Signalfire offers expert services in:

Branding

  • Naming and taglines
  • Logo design
  • Brand standards styleguide development
  • Launch or go to market strategies
  • Ongoing brand development or management

 

Websites

  • Strategic planning and user experience
  • User interface design
  • Content management systems – CMS (e.g. WordPress, Expression Engine)
  • Custom applications or solutions
  • E-commerce, donations, or transaction handling
  • Blogs, news, or events
  • Content writing or planning (e.g. copywriting, photography, video)
  • Social media integration
  • Ongoing site maintenance or updates

 

Email Marketing or Email Newsletters

  • Campaign strategic planning, development, and scheduling
  • User interface design
  • Custom distribution platform
  • Tracking, reporting, and management of campaigns
  • Content development

 

Social Media

  • Strategic assessment, planning, and implementation
  • Social media platform analysis (not all platforms are right for every business or organization)
  • Monitoring, engagement, and community building
  • Social sharing strategies
  • Content strategy and planning

 

Content Development / Copywriting

  • Website content
  • Video for web or promotion
  • Photography (environmental, product, event)
  • News releases, press releases, announcements
  • Advertising or promotional copywriting
  • Newsletter or blog articles
  • Content planning or calendar development
  • Ongoing content writing plans

 

Graphic Design

  • Logo design
  • Business stationery (business cards, letterhead, envelopes)
  • Advertisement design
  • Outdoor marketing (billboard, digital billboard, signage)
  • Marketing collateral design (brochures, sell sheets)
  • Catalog, guidebook, booklet design
  • Tradeshow environments

 

Workshops and Public Speaking

  • Business, organizational, or event speaking
  • Social media training workshops
  • Web CMS training
  • Creative brainstorming workshops