Where Does the Name Signalfire Come From?
One of the most common questions asked by our clients is, “Where does the name Signalfire come from?”
In addition to his passion for branding and marketing, Signalfire’s President, Matthew Olson is a history geek. The Roman occupation of Britain has always fascinated him—especially Hadrian’s Wall. In 122 AD, the Romans built a wall across the entire island of Britain running east to west to help guard against the native population’s uprisings.
The Romans built fortlets, known as milecastles, along the Wall at intervals of one Roman mile. Between each milecastle, and spaced one third of a Roman mile apart, were a series of turrets. The plan was to create a point of light where all the milefortlets and turrets were located, with an additional point of light between each of them.
These forts garrisoned irregular troops, and when attacks from native Britons would come, fires would be lit at each turret, passing the alarm to the other forts. These signal fires would pass this simple, but powerful message across the entire northern frontier of the Roman Empire in shockingly fast time.
The logo and name Signalfire symbolizes these fires. Our mission is to burn with passion, communicate your message, and be a guide for brands to succeed.
To learn more about Hadrian’s Wall or to plan a visit, we recommend Hadrian’s Wall Country.