Friends of Fontana
Friends of Fontana is a 501(c)(3) non-profit organization based in Fontana, Wisconsin and dedicated to the improvement of Fontana and the surrounding communities, with a special focus on park land and environmental issues. Just recently formed, Friends of Fontana needed to hit the fundraising trail. They needed to have an elegant brand to fit their mission and maximize their donation opportunities. Familiar with Signalfire from other area projects, Friends of Fontana reached out for help.
From beautification to community-building, Friends of Fontana wanted a logo that would represent their diverse mission as well as appeal to their fundraising demographic. Signalfire worked with the executive board in designing a logo that represented growth and outreach.
There is little doubt that communities are very much like trees. When cared for, they flourish. A strong root system is crucial. When mature, they play host to a whole world of life and activity. Signalfire’s design focused on the vibrant leaf growing from the Friends of Fontana name.
A clean, simple design offered the maximum flexibility in use, so the Friends of Fontana would not be pigeon-holed by specific activities. The iconic design works very well in a host of mediums ranging from Web to t-shirts. Color variations would be seasonally-based. The light green of Spring (shown). A darker green of Summer. A brilliant orange for Autumn. Finally, a strong blue for Winter. Depending on the activities or mission, the seasons can be highlighted with color to add to the organization’s appeal.
Signalfire prides itself in listening to our clients. From brand development to brand re-imagining, our creative team accepts nothing less than a design that “hits the tuning fork” of your brand message. Contact us to make a difference with your brand or mission.