Brand Development and Strategy
Signalfire digs deep into a brand. We assess a client’s existing brand position as well as look to the future with intense research, listening, and competitive analysis. Once we share a vision with a client, we develop a fresh, creative brand concept—with the expertise to oversee every detail needed to successfully take the brand to market.
Taking the brand to market is just the first step. After developing a brand, the majority of our clients use our full service capabilities to continually define their brand and improve their market position.
Whoever said, “Print is dead” has never seen great design come to life on the page. Signalfire is first and foremost a creative agency that brings a brand’s big ideas to life. From advertising to direct mail, from PowerPoint presentations to posters, our creativity and depth of knowledge shines through our graphic design skills. Our passion for creativity meets with our technical expertise to deliver unique, memorable designs.
Website Development and Management
Successful website design and development starts with the end in mind. Signalfire doesn’t focus on specific platforms or tools; we listen to the needs of the client and develop a solution to fit. We take into consideration functionality, the personnel maintaining the site, future growth, and simply smart design and web development “best practices.” The end result is a brand-consistent site that can expand and change with the client’s needs.
Websites are not launched—they’re born. Websites need care, attention, and even feeding. Signalfire is there to offer ongoing maintenance to websites, from occasional updates to complete management of content and imagery. Signalfire’s team can ensure that a client’s site never appears stale.
Content Management and Copywriting
Content has never been more critical to a brand. Signalfire empowers the role of effective writing by continually looking to standardize, emphasize, and capitalize on industry terms, keywords, and jargon. Our writers capture the “voice” of the brand to ensure everything being distributed furthers the overall brand mission.
From search engine results to social media, the content of your website, your brochures, and even your Facebook posts reach farther than ever. Signalfire understands the statement “Content is king.” How that content is crafted, maintained, and distributed means a business needs a resource that understands the ever-expanding reach of the written word.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
When consumers look, they look online. Search engines are the front line of interacting with your consumers. Where, how, and with what search phrase your site appears can make a remarkable difference to your traffic—especially the quality of your traffic. Signalfire mines deep into your site to find what works and what doesn’t work for search engines. We can make recommendations or implement plans to start delivering your target results.
Organic search engine results are one thing, but advertising is another. Signalfire can assist in campaign development for paid search efforts such as Google Adwords and website advertising. Discover how to obtain new levels of incoming, qualified traffic without outspending other mediums.
Line screens, dots per inch, grip, spot colors, digital—printing has dramatically evolved in recent years and knowing what to look for and what to watch out for takes an experienced eye. Signalfire has deep roots in the printing industry and experience in delivering exceptional quality. Our obsession with quality means our clients love us and printers, well… don’t.
Few things have captured the consumer-driven world like social media. From better-known platforms such as Facebook, Twitter, and LinkedIn to the quickly growing location-based platforms such as Foursquare, Gowalla, and SCVNGR, these new media platforms are becoming the critical touchpoints for brands to engage their consumers. Signalfire was an early adopter of this game-changing media, and has helped clients in a variety of industries, including tourism and hospitality, master the art of social media relations.
Signalfire works intensely with clients to develop a strategy with clearly defined goals and indicators of success. Whether training personnel to perform social consumer relations or by managing social media for our clients, Signalfire provides insight, expertise, and progressive thought leadership.
Public Relations and Traditional Media Relations
Public relations may be one of the fastest changing service areas Signalfire supports. From press releases to blogger relations, the smart outreach of newsworthy material can mean unimaginable success. Signalfire’s team of content developers and established relationships with news outlets ensures that a client’s needs are always met with the right blend of medium and message.
Critical to public relations is a strong grasp of evolving communications. Signalfire truly excels when looking at the role of social media or new media in consumer-brand relations.