Logo Design and Branding
Listen, Ask, Listen, Engage.
Every brand has a story. We’re the storytellers who bring it to life. Through Signalfire’s discovery and exploration of your brand story, we focus on four key steps.
Listen: Signalfire begins our discovery process by the simple act of listening. What is your brand’s story? What are the core values? How does the business visualize the brand?
Ask: Asking questions leads to greater understanding. Signalfire digs deep into the story surrounding your brand and asks the other characters in your brand story. What do customers think? What is the buzz in the marketplace? What about the client that got away?
Listen: We asked the questions, now we listen to the answers. Listening to key players within the brand, and from the brand’s interest community, Signalfire works to obtain a comprehensive understanding of the brand.
Engage: Once Signalfire has a deep understanding of the brand culture, we find the key message that identifies with the brand’s interest community. Then we work together to discover the best ways to connect and engage with consumers or customers.