There is a strong bond made between the viewer and the brand during a video. Eye contact, voice, and a perceived relationship makes video one of the most powerful mediums a brand can employ. Signalfire applies our trademark creativity and inventiveness to bring your brand story to life.
Example: Lake Geneva Economic Development Corp., Lake Geneva, WI
LGEDC sought to release a direct mail campaign to Northern Illinois businesses inviting them to discover Lake Geneva as a relocation or expansion option for light industrial or professional services. Rather than have just a letter, Signalfire pitched creating a personal invitation from area business owners. The video was shot in one evening and involved several key members of the community. Signalfire wrote the script, provided location procurement, coordinated resources, and directed the filming. The end result was a mobile video accessible via QR code on the direct mailing. Reused by the Lake Geneva Chamber and City of Lake Geneva, the video has been a tremendous success.
Signalfire brought a blend of creativity and technical know-how that is normally reserved for only the largest of budgets. Our team is able to bring this valuable medium into an affordable budget for small businesses and non-profit organizations.
TV/Cable Commercial Production
In the age of DVRs, web, and iTunes, a produced commercial spot much reach far beyond the expected. Signalfire’s experience in creative storytelling is tailor made for taking your brand into the broadcast market. In coordination with Drywater Productions’ experience with broadcast commercials, Signalfire can develop a wide-ranging advertising platform that will make an impact.
Example: Legal Parachute 30-second Broadcast Spot, Delavan, WI
Legal Parachute was a marketing platform for Thorpe & Christian, SC in Delavan. Wanting to break into the personal injury market, Signalfire storyboarded, wrote, created props, coordinated talent, secured a Cedarburg location, and filmed for two days to produce a 30-second spot for broadcast. Once produced, Signalfire provided media buy consultation and direction. Run throughout southeastern Wisconsin, Legal Parachute was the introduction Thorpe & Christian, SC needed.